Starbucks Instant Packets Go Nationwide

As of Tuesday, Starbucks has integrated their new Via instant coffee packets in all stores across the United States and Canadia. They are pushing this addition by a massive advertising campaign and also in-store merchandising.

So why is Starbucks entering the instant coffee market? Instant coffee does around 17 billion dollars in annual global sales. That is 40% of the global coffee market. Definitely worth Starbuck’s time, especially in a depressed market.

Starbucks Chief Executive Howard Schultz believes people will find it hard to taste the difference between Via and the company’s brewed coffees. “We are sitting on one of the biggest opportunities the company has ever had,” Schultz told reporters in a conference call. “We have a chance to transform the coffee industry.”

To read more about the Via launch, please visit http://www.marketwatch.com/story/starbucks-next-fix-instant-coffee-2009-09-29?link=kiosk

Starbucks Takes Instant Coffee Nationwide

Few think of instant coffee when they think of Starbucks. Well, that’s about to change. Starbucks is launching their instant coffee nationwide in the US and Canada...

Starbuck’s Via Instant Coffee Flops in NY

Starbucks failed to impress New Yorkers with their new instant coffee during its launch this week. Starbucks launched their Via Ready Brew, which is instant coffee in...

Evil Word: Instant Coffee but…

I have to say this.... the article says to put the water in the kettle. Well, of course you can use a microwave but I...

Starbucks Raising Prices

Starbucks prices will begin changing next week. The more elaborate and larger drinks will be more expensive, whereas the smaller, plain coffee will be 5...

Starbucks Introduces TRINTA

Americans love their coffee. It seems we can’t get enough of the stuff. Well, Starbucks is going to try to fill our unfillable thirst and...

September 29, 2009 · Filed Under Announcements