Starbuck’s Via Instant Coffee Flops in NY
Starbucks failed to impress New Yorkers with their new instant coffee during its launch this week. Starbucks launched their Via Ready Brew, which is instant coffee in single packets, across the United States and Canada. It was price pointed at $1 per pack.
According to CEO Howard Schultz , “It took a lot of courage to say that even though instant coffee is the worst cup of coffee you can have, we are going to reinvent it.” One New Yorker told the Daily News that, “It’s bad,” while another observed, “You can get a cup of coffee for $1 on every corner of New York City that tastes better than this. Maybe it’s a product for people in other cities. I don’t see it selling here.”
So how will Via Ready Brew do in the rest of the United States and Canada? Time will tell.
- Starbucks Takes Instant Coffee Nationwide
- Few think of instant coffee when they think of Starbucks. Well, that’s about to change. Starbucks is launching their instant coffee nationwide in the US and Canada...
- Evil Word: Instant Coffee but…
- I have to say this.... the article says to put the water in the kettle. Well, of course you can use a microwave but I...
- Starbucks Overcharges Over One Million Customers
- Starbucks had a little bit of trouble over Memorial Day weekend. Over one million customers were overcharged for their coffee drinks on Friday, May 22nd...
- Make a Copy of Starbucks Gingerbread Latte
- Starbucks Gingerbread Latte copy 1-2 shots espresso and very strong (fresh) coffee 8 ounces milk, steamed (with a little foam) (if you do not have...
- Some Interesting Facts about Starbucks or not
- Just some statistics about Starbucks...
Comments
Leave a Reply
-
Ads
