Starbucks Introduces TRINTA
Americans love their coffee. It seems we can’t get enough of the stuff. Well, Starbucks is going to try to fill our unfillable thirst and addiction to java.
Starbucks introduced us to the 24 ounce Venti, but apparently that was not enough. They are now introducing us to the Trinta, which will bring us a full 31 ounces off caffeinated (or decaffeinated if you are so inclined) goodness fit to fill anyone’s habit, at least for the morning.The catch, your only going to be able to get the Trinta size in iced coffee drinks and teas. Also, since it is still in the test market stage, you will only be able to get the new size in Tampa and Phoenix.
Hopefully the Trinta will do well in the test markets and get adopted nationwide. Apparently the folks in Phoenix like it because Starbucks reports it’s doing well in approximately 280 stores in the area. Its great because you get 30% more caffeine without paying for extra shots, which I think should be mandatory in the morning and early afternoon, for me at least.
Time will tell how Starbucks will fair next to its biggest competitor as of late, McDonald’s, who sales a 32 ounce coffee for $1. I do not know the price point on the Starbucks brew, but I highly doubt it is economically competitive with McDonald’s, but the quality of the Starbucks brand and its minion of loyal followers are likely to get over the price point in a hurry. One things for sure, we at coffeesage.com intend to give it a try. The more the better! Bring it on Starbucks, and bring it nationwide!
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