Starbucks Launches Flavored Coffee in Grocery Stores

Starbucks is expanding their grocery line. They have been selling their coffee at several retailers for years, but they are now going to sell flavored coffee as well. It will be known as Starbucks Natural Fusions and will debut in June 2010.

Starbucks is going to start the campaign by launching with three ground coffee flavors – vanilla, caramel and cinnamon- for you to brew at home. They will be selling it at hundreds of thousands o f grocery stores. They are also doing ice creams and canned energy drinks.

“We definitely feel like with the trust we’ve developed throughout the years and enhanced now by going into the instant category, we can continue to prove to our customers that Starbucks can deliver an amazing cup of coffee,” said Annie Young-Scrivner, the Seattle company’s chief marketing officer.

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May 16, 2010 · Filed Under Announcements