Starbucks Launches “Starbucks Reserve”

Starbucks has announced the introduction of an ultra premium coffee, Starbucks Reserve, to their menu.  A 12 oz cup will sell for nearly $3 in Seattle and other select markets.  The coffee will be released on August 31st.

Starbucks has chosen to pitch the product in New York City, San Francisco Bay Area, Los Angeles, Washington D.C., Boston, Seattle, Portland, Ore., Chicago, Dallas, Philadelphia, Atlanta and Miami.  Starbucks will preview the coffee in select markets on August 28th.

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