Monthly Archives: November 2012
Starbucks has launched a new coffee. Its called Costa Rica Tarrazú Geisha and its part of their luxury reserve line. One cup of this java will cost a hefty $7 for a 16oz cup and $6 for a 12oz cup.
Geisha is so rare that there are only 450 individually numbered 1/2lb bags of the beans. Its only available in 46 of the chain’s U.S. Northwest locations that have the Clover brewing machines.
Kopi Luwat, which sells for approximately $230 per pound, is known as the worlds most expensive coffee. It is made from the droppings of a Asian palm civet, a cat like creature which eats coffee berries, digests the fruit, and passes the bean after digestion. Workers collect the digested beans which are then made into the famous brew, Kopi Luwat.
Animal rights organizations have accused the makers of Kopi Luwat, which is produced mostly in Indionesia, of animal abuse. They claim the civets are confined to small cages and fed a diet exclusively of coffee berries.
Reporters from the Guardian, a newspaper, released their findings after visiting a cafe in Sumatra and finding the animals confined to the cages. The paper says that animal rights groups believe that there may be tens of thousands of civets living in this type of environment and that it is a moral and ethical issue.
“The conditions are awful, much like battery chickens,” Chris Shepherd, deputy regional director of the conservation group Traffic South-East Asia, told the Guardian. “The civets are taken from the wild and have to endure horrific conditions. They fight to stay together but they are separated and have to bear a very poor diet in very small cages.”
Seattle’s Best Coffee is planning on building thousands of “drive-thru only” cafes. The first will open on November 21st in front of the SoDo Gateway Shopping Center in Seattle.
Not only will they serve coffee, they will also serve breakfast sandwiches and mini-pies.
Lars Kuchinke, a German researcher at Ruhr University, and his team have discovered that coffee is a likely source of happiness. They really didn’t have to spend the money on this research project, I could have told them for free that coffee makes people happy.
The researchers asked 66 people, half of which were given 200 mg of caffeine 30 minutes prior, to quickly look at a computer and determine whether or not they saw any words in the string of letters presented on the screen. The half that were given caffeine, as opposed to those that received a placebo, were 7% more accurate in picking out positive words.
Lars Kuchinke believes that this is because caffeine stimulates the part of the brain that is responsible for positive thoughts. “Although caffeine improves some mental functions, our study shows this may be specific for certain types of stimuli, like only positive words,’ he said.
Caffeine consumption leads to more accuracy and faster response times in simple tasks. It is believed that caffeine increases a brain chemical known as dopamine, which is linked with rewards, creativity, impulsive and addiction.