Eric T. Schneiderman, New York’s Attorney General, is investigating whether or not the energy drink industry is misleading consumers about the ingredients in their products along with the health values that they are alleged to contain.
PepsiCo and Monster Beverage Corp claim that their products will boost energy with ingredients like B vitamins, taurine and ginseng. Schneideran is concerned that the boost comes more from caffeine than the other ingredients. The problem is that the amounts of none of these ingredients are listed on the energy drink packaging.
The investigation that Schneideran is heading is looking at whether or not energy drink companies are deliberately trying to mislead their consumers about their ingredients and what is giving them the energy boost. Are you paying a premium for little more than a cup of coffee? I guess we will find out!