Burger King is making a statement in the coffee market. We have seen McDonald’s vamp up their coffee to compete with Starbucks. Now Burger King is hopping on the band wagon too. They will be serving on the best coffee, Seattle’s Best that is, is at least 7,250 US stores by September of this year.
“The addition of Seattle’s Best Coffee expands on our ‘Have it Your Way’ brand promise by offering our guests even more beverage options and strengthens our ability to remain competitive in a continuously changing industry,” the restaurant chain’s senior marketing VP, John Schaufelberger, said in a statement.
By replacing their BK Joe coffee, Burger King will allow it to “have it your way” when it comes to your java. You will be able to have your coffee hot or cold and add flavorings and whipped toppings for between $1 and $2.79 per cup.