In an attempt to expand their offerings beyond coffee and tea, Starbucks has purchased San Bernardino, CA based Evolution Fresh Inc.
The purchase price was $30 million. Starbucks plans to open a new chain of wellness stores that will focus on juices and simple foods. “We are not just acquiring a juice company,” said Starbucks CEO Howard Schultz. “We are using this acquisition to position ourselves, in a broad way, to build a multibillion health and wellness business over time.”
Starbucks has not released a detailed plan at this time as to how many stores they plan to open and exactly when and where they plan to roll the first one out.
If only Starbucks would get in the market of Liqueurs then they could build another multibillion dollar business. Now granted its a different playing field but would be really cool to see.
http://www.coffee-liqueur.com