Zaget’s has made its pick as to who is number one when it comes to fast food coffee. No surprise, Starbucks is the winner, beating McDonalds and their McCafe’s. As you already know, McDonald’s was hoping for the top spot. It was not to be. However, YouGov’s BrandIndex shows that McDonald’s and Dunkin’ Donuts both beat out Starbucks in terms of perceived value.
In response Starbucks is pitching a new campaign to celebrate their ranking. The ad campaign is straight forward stating simply “Zagat says we’re the country’s No. 1 best coffee. Actually, you said it, but Zagat repeated it (which is nice)” They are also planning to appear at least once on MSNBC’s Morning Joe.
Starbucks, which posted its first-ever fiscal loss in August 2008 and has financially struggled since, continued slumping in the second quarter of its fiscal year 2009. The company reported consolidated net revenues of $2.3 billion, a 7.6% decrease from Q2 2008.